I am a New York-based writer with 12 years of experience in retail, publishing, editorial and advertorial work. In addition to copywriting for heritage brands like Chanel and David Yurman, I also assist companies such as Gilt Groupe and NYT TimesLimited Offers with their flash sale business models. I routinely tackle e-blasts, refreshes, digital banner ads, social media posts, printed collateral, training manuals, retail blogs and signage, from the concept to proofing stages.
Chanel
Valentine's Day e-mail
E-mail blast encouraging post-holiday, pre-New Year sales
E-mail blast promoting a new matte lip color collection and matte topcoat for nails
E-mail blast focusing on a new eyeshadow formula
E-mail blast promoting iconic nail shades
E-mail blast promoting three winter-perfect heritage fragrances
E-mail blast promoting Chanel Temporary Tattoos
E-mail blast promoting holiday gifting
E-mail blast promoting lip liner range
E-mail blast promoting seasonal nail color trends
E-mail blast promoting a Chanel heritage fragrance
E-mail blast promoting the brand's darkest nail shades
The first of a three-part skincare e-mail
The second of a three-part skincare e-mail
The third of a three-part skincare e-mail
Bloomingdale's
Page 1 of the opening spread of the Holiday 2006 book
Page 2 of the opening spread of the Holiday 2006 book
The theme of the Holiday 2007 book. I helped concept the resulting campaign.
The international celebratory theme I helped conceptualize for Holiday
The international celebratory theme I helped conceptualize for Holiday
The international celebratory theme I helped conceptualize for Holiday
The international celebratory theme I helped conceptualize for Holiday
The international celebratory theme I help conceptualize for Holiday
The international celebratory theme I help conceptualize for Holiday
A postcard for a Ralph Lauren Home event
A postcard for a new Lalique collection
An invitation to a Concierge fashion show
ROP ad promoting a Paul Smith fragrance
ROP ad promoting Dior cosmetics
An advertorial that ran in Architectural Digest promoting Barbara Barry's new home goods line
An advertorial that ran in Architectural Digest promoting Barbara Barry's new home goods line
An advertorial that ran in Architectural Digest promoting Barbara Barry's new home goods line
An advertorial that ran in Architectural Digest promoting Barbara Barry's new home goods line
A corporate gifts catalogue
A corporate gifts catalogue
A corporate gifts catalogue
A children's apparel catalogue
A children's apparel catalogue
A children's apparel catalogue
A children's apparel catalogue
A children's apparel catalogue
David Yurman
2012 Valentine's Day campaign
2012 Valentine's Day campaign
2012 Valentine's Day campaign
2012 Valentine's Day campaign
2012 Valentine's Day campaign
2012 Valentine's Day campaign
2012 Valentine's Day campaign
2012 Valentine's Day campaign
Email blast promoting the Maritime⢠Collection and its inspiration
Gifting email blast
Men's jewelry email blast
Holiday messaging
Coach
Product description.
Product description.
Product description.
Product description.
Product description.
Product description.
Product description.
Product description.
Oscar de la Renta
E-mail blast with a summer entertaining theme
E-mail blast promoting the season's hero accessory
E-mail blast promoting summer's nautical trend
E-mail blast promoting bath & body for Mother's Day
E-mail blast promoting dressing for the Kentucky Derby.
Levi's
Online lookbook
Online lookbook
Online lookbook
Online lookbook
Online lookbook
Online lookbook
Online lookbook
Back to school online lookbook
Online lookbook
Online lookbook
Online lookbook
Online lookbook
Online lookbook for fall dresses
Online lookbook
Online lookbook
Online lookbook
Online lookbook
Online lookbook
Online lookbook
Victoria's Secret
The opening spread of a Deco-inspired catalogue
A fashion spread in a Deco-inspired catalogue
A fashion spread in a Deco-inspired catalogue
A fashion spread in a Deco-inspired catalogue
A fashion spread in a Deco-inspired catalogue
A fashion spread in a Deco-inspired catalogue
A fashion spread in a Deco-inspired catalogue
A business apparel spread in a spring catalogue
A business apparel spread in a spring catalogue
Gilt Groupe
Blog post for Gilt Insider
Blog post for Gilt Insider
Blog post for Gilt Insider
Blog post for Gilt's first-ever bridal event
Backstory copy for new designer
Backstory write-up for new designer
Backstory copy for new brand
Backstory copy for new brand
Backstory copy for new designer
Rodales.com
Product description for new e-commerce launch
Product description for new e-commerce launch
Product description for new e-commerce launch
Product description for new e-commerce launch
Product description for new e-commerce launch
Product description for new e-commerce launch
Product description for new e-commerce launch
Product description for new e-commerce launch
Product description for new e-commerce launch
Product description for new e-commerce launch
Product description for new e-commerce launch
KraftWorks
Lenticular for La Prairie
E-blast for La Prairie
Script for Elizabeth Arden Web Video
Script for Elizabeth Arden Web Video
Script for Elizabeth Arden Web Video
Physician's Formula Print Ad
Physician's Formula Print Ad
Physician's Formula Print Ad
Flash banner for BOYDS specialty store in Philadelphia
Static banner for BOYDS specialty store in Philadelphia
Eblast for Playtex Intimates
Vogue Australia
Designer write-up for online feature
Designer write-up for online feature
Story promoting Australian premiere of L'Amour Fou
Model write-up for online feature
Model write-up for online feature
Online advertorial for holiday
Online advertorial for holiday
Model write-up for online feature
InTouch Weekly
Page 1 of a two-page fashion spread
Page 2 of a two-page fashion spread
Page 1 of a six-page makeover story
Page 2 of a six-page makeover story
Page 3 of a six-page makeover story
Page 4 of a six-page makeover story
Page 5 of a six-page makeover story
Page 6 of a six-page makeover story
Dylan's Candy Bar
Meta tag-heavy copy for fashion landing page
Meta tag-heavy copy for beauty landing page
Meta tag-heavy copy for beauty landing page
Meta tag-heavy copy for beauty landing page
DailyCandy
Travel story pertaining to France's Loire Valley
Mother's Day brunch story
Transportation-themed hotel story
Local and "everywhere" Daily Candy deals.
Local and "everywhere" Daily Candy deals.
Local and "everywhere" Daily Candy deals.
Local and "everywhere" Daily Candy deals.
Local and "everywhere" Daily Candy deals.
Local and "everywhere" Daily Candy deals.
Local and "everywhere" Daily Candy deals.
Miscellaneous
Page 1 of a four-page accessories spread
Page 2 of a four-page accessories spread
Page 3 of a four-page accessories spread
Page 4 of a four-page accessories spread
Page 1 of a two-page book review
Page 2 of a two-page book review
Product page for e-commerce
Daily blog post
Daily blog post
Daily blog post
Daily blog post
Daily blog post
Restaurant review for sheckys.com
Restaurant review for citysearch.com
Home page positioning statement for independent fashion label
Salon review for newyorkmag.com
Salon review for newyorkmag.com
Neighborhood write-up for The Not For Tourists Guide to Brooklyn 2008
Neighborhood write-up for The Not For Tourists Guide to Brooklyn 2008
Neighborhood write-up for The Not For Tourists Guide to Brooklyn 2008
Neighborhood write-up for The Not For Tourists Guide to Brooklyn 2008
Story contribution to novel about retail shopping
View Maria's Resume for more information and complete contact details.


